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-Earlier this week Google has announced that they will use HTTPS as a
-ranking signal for the [[http://en.wikipedia.org/wiki/Page_rank][Page
-Rank]].
-
-#+BEGIN_HTML
-  <center>
-#+END_HTML
-
-#+BEGIN_HTML
-  <blockquote class="twitter-tweet" lang="en">
-#+END_HTML
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-#+BEGIN_HTML
-  <p>
-#+END_HTML
-
-HTTPS is now a lightweight ranking signal: http://t.co/hOr1DS9trV.
-Secure those sites! #WebmasterNews pic.twitter.com/qk9v9L8lvR
-
-#+BEGIN_HTML
-  </p>
-#+END_HTML
-
---- Google Webmasters (@googlewmc) August 7, 2014
-
-#+BEGIN_HTML
-  </blockquote>
-#+END_HTML
-
-#+BEGIN_HTML
-  </center>
-#+END_HTML
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-#+BEGIN_HTML
-  <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
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-
-A lot of people on Hacker News and Twitter were annoyed (even upstet for
-some) by that decision. I understand some of the concern, but I don't
-think they are legitimate:
-
--  Yes, most SSL certs are not free. But hosting a website has also a
-   cost.
-
--  However, certificates are not always expensive. You can get one for
-   $16 with [[https://www.gandi.net/ssl][Gandi]].
-
--  Yes, there is probably additional cost. You'll need the technical
-   knowledge on how to set up the certificate. But it's the same for
-   running a web site. If you don't know how to do it, you'll need
-   someone to do it for you.
-
--  There's an opportunity for hosting companies to compete on this, and
-   make it easier and cheaper for small business and individual to run a
-   web site with TLS.
-
--  The Page Rank is already secret, no one know how important having TLS
-   will impact the ranking.
-
--  Yes, it matters even for a "content only" site. How can you trust the
-   content was not altered otherwise ?
-
--  This decision impact business more than anyone else. If you're
-   worried that your own personal blog is going to be impacted, I don't
-   want to be mean, but I doubt this will have a huge impact for you.
-
--  Google won't stop ranking you because you don't have TLS.
-
-I really believe this is a first small step in the right direction.
-Plain HTTP should die at this point.