From edceab22dab02572f9bc93924517334037752abe Mon Sep 17 00:00:00 2001
From: Franck Cuny <franckcuny@gmail.com>
Date: Fri, 8 Aug 2014 10:35:02 -0700
Subject: Google is using HTTPS as a ranking signal

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+---
+title: Google is using HTTPS as a ranking signal
+summary: In which I don't understand why people are upset with Google's decision
+layout: post
+---
+
+Earlier this week Google has announced that they will use HTTPS as a ranking signal for the [Page Rank](http://en.wikipedia.org/wiki/Page_rank).
+
+<center><blockquote class="twitter-tweet" lang="en"><p>HTTPS is now a lightweight ranking signal: <a href="http://t.co/hOr1DS9trV">http://t.co/hOr1DS9trV</a>. Secure those sites! <a href="https://twitter.com/hashtag/WebmasterNews?src=hash">#WebmasterNews</a> <a href="http://t.co/qk9v9L8lvR">pic.twitter.com/qk9v9L8lvR</a></p>&mdash; Google Webmasters (@googlewmc) <a href="https://twitter.com/googlewmc/statuses/497440606440792064">August 7, 2014</a></blockquote></center>
+<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
+
+A lot of people on Hacker News and Twitter were annoyed (even upstet for some) by that decision.  I understand some of the concern, but I don't think they are legitimate:
+
+  * Yes, most SSL certs are not free. But hosting a website has also a cost.
+
+  * However, certificates are not always expensive. You can get one for $16 with [Gandi](https://www.gandi.net/ssl).
+
+  * Yes, there is probably additional cost. You'll need the technical knowledge on how to set up the certificate. But it's the same for running a web site. If you don't know how to do it, you'll need someone to do it for you.
+
+  * There's an opportunity for hosting companies to compete on this, and make it easier and cheaper for small business and individual to run a web site with TLS.
+
+  * The Page Rank is already secret, no one know how important having TLS will impact the ranking.
+
+  * Yes, it matters even for a "content only" site. How can you trust the content was not altered otherwise ?
+
+  * This decision impact business more than anyone else. If you're worried that your own personal blog is going to be impacted, I don't want to be mean, but I doubt this will have a huge impact for you.
+
+  * Google won't stop ranking you because you don't have TLS.
+
+I really believe this is a first small step in the right direction. Plain HTTP should die at this point.
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