From 4b8e43f75b394a4e6169884fbfb4c606865c6a22 Mon Sep 17 00:00:00 2001 From: Franck Cuny Date: Sat, 2 Jul 2016 20:06:31 -0700 Subject: Import migration from Jekyll to Hugo. All the posts were converted, and the layout is created. This looks like it works just fine. --- ...08-google-is-using-https-as-a-ranking-signal.md | 30 ++++++++++++++++++++++ 1 file changed, 30 insertions(+) create mode 100644 content/post/2014-08-08-google-is-using-https-as-a-ranking-signal.md (limited to 'content/post/2014-08-08-google-is-using-https-as-a-ranking-signal.md') diff --git a/content/post/2014-08-08-google-is-using-https-as-a-ranking-signal.md b/content/post/2014-08-08-google-is-using-https-as-a-ranking-signal.md new file mode 100644 index 0000000..c38edb5 --- /dev/null +++ b/content/post/2014-08-08-google-is-using-https-as-a-ranking-signal.md @@ -0,0 +1,30 @@ +--- +date: 2014-08-08T00:00:00Z +summary: In which I don't understand why people are upset with Google's decision +title: Google is using HTTPS as a ranking signal +--- + +Earlier this week Google has announced that they will use HTTPS as a ranking signal for the [Page Rank](http://en.wikipedia.org/wiki/Page_rank). + +
+ + +A lot of people on Hacker News and Twitter were annoyed (even upstet for some) by that decision. I understand some of the concern, but I don't think they are legitimate: + + * Yes, most SSL certs are not free. But hosting a website has also a cost. + + * However, certificates are not always expensive. You can get one for $16 with [Gandi](https://www.gandi.net/ssl). + + * Yes, there is probably additional cost. You'll need the technical knowledge on how to set up the certificate. But it's the same for running a web site. If you don't know how to do it, you'll need someone to do it for you. + + * There's an opportunity for hosting companies to compete on this, and make it easier and cheaper for small business and individual to run a web site with TLS. + + * The Page Rank is already secret, no one know how important having TLS will impact the ranking. + + * Yes, it matters even for a "content only" site. How can you trust the content was not altered otherwise ? + + * This decision impact business more than anyone else. If you're worried that your own personal blog is going to be impacted, I don't want to be mean, but I doubt this will have a huge impact for you. + + * Google won't stop ranking you because you don't have TLS. + +I really believe this is a first small step in the right direction. Plain HTTP should die at this point. -- cgit v1.2.3